THE YOKE EFFECT
Group , nm (Italian groppo, knot, from Germanic * kruppa, rounded mass)
Set of things, animals or people forming a whole and defined by a common characteristic.
Yoke , English, translation of the French word Joug, nm:
Piece of wood used to harness a pair of draft animals.
Group + Yoke:
Group of people presenting themselves as an actor of change , working in the same direction, taking on their shoulders lots of projects and creations, in order to achieve common goals.
The Yoke Group is a newly formed group that puts people and sustainability at the center of their actions. What is important to them is to promote, support and invest in people who have ideas to bring forward.
With many years of experience and varied expertise, the group aims to be a positive vector in the province. It goes without saying that the #yoke universe promotes balance in everything and everywhere, because for us this is the essence of sustainability of value.
Our organization's name symbolizes our authentic and enduring commitment to the community: a Yoke represents the union between entrepreneur and investor in order to propel their projects to their full potential. Being an analogy to a balanced team between two animals of the same size and the same strength, the project stakeholders move at the same pace to move in a common direction, always being compatible by their values.
The word yoke can also represent the act of taking on our shoulders the burdens and challenges of our partners to allow them to regain their strength. Daily efforts are, in our opinion, much easier to overcome when we know that the values of mutual help that govern us are conducive to success. This makes the Yoke Group and its partners agents of change, who move forward together to guarantee a promising future for the next generations, everywhere in the province.
We sum it all up with the #yokephilosophy: we favor the strength of the team and closely knitted partners who work in the same direction, guided by their values and their common ambitions towards the achievement of their objectives.